Event and Campaign Planning

SJGC Fireside Chat Event Book

This Event Book was created for an on campus event hosted by the FAMU School of Journalism and Graphic Communication. I worked collaboratively with another student to create this book for use in preparation of the event. It includes a bio for the moderator and speaker, a run of show, questions for the speaker, and more information about the event. This event was a part of a larger campaign and demonstrates my ability to plan and execute an event, creating the materials needed in preparation.

Fenty Beauty – Mock Campaign Plan for New Product Release (Slide Deck)

This is a mock campaign proposal slide deck that I created for cosmetic brand Fenty Beauty. Included is a sample press release announcing the product line, a SWOT analysis, a PESO model, and other plans for promotion and release for this product. This was created for and presented in class

State of the Black Student Summit Event Proposal (Slide Deck)

This is a proposal for an annual student event that I created while serving in Student Government Association. The event takes place in the spring and serves the student body through fun, informative, and inspirational events and programming. Above is the proposal including a sample run of show, explanation of concept, and event ideas. Several of the ideas in this proposal came to life and it was followed with sponsorship packets that I created and sent out to fundraise for the event.